Privacy Policy

Last Updated: April 29, 2025

1. Introduction and Overview

At NakedSignal ("Company," "we," "our," or "us"), we respect your privacy and are committed to protecting your personal data. This privacy policy ("Privacy Policy") is designed to help you understand how we collect, use, disclose, and safeguard your information when you visit our website at nakedsignal.com, including any subdomains, mobile applications, and related services (collectively, the "Services").

This Privacy Policy applies to all personal information collected or submitted on our Services. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

Please note that this Privacy Policy does not apply to information collected by third parties, including through any application or content that may link to or be accessible from our Services. We are not responsible for the privacy practices of other websites or services, even if you access them through links we provide.

2. Information We Collect

2.1 Personal Information You Provide to Us

We may collect several types of information from and about users of our Services, including:

• Account Information: When you create an account, we collect your name, email address, password, company name, job title, and other information you provide during the registration process.
• Contact Information: This includes your name, email address, phone number, mailing address, and other information you provide when contacting us.
• Payment Information: When you make a purchase, we collect billing information, credit card details, and other payment-related information. Note that payment card information is processed by our third-party payment processors.
• Profile Information: This includes your preferences, saved reports, purchase history, industry, interests, and other information you provide to personalize your experience.
• Communications: Information you provide when you contact our customer service team, respond to surveys, or interact with us via email, chat, or other means.
• User-Generated Content: Information or content you submit to our Services, such as comments, reviews, feedback, or other materials.

2.2 Information We Collect Automatically

When you access our Services, we automatically collect certain information about your device and usage, including:

• Device Information: Information about the devices and browsers you use to access our Services, including IP address, browser type and version, device type, operating system, mobile device identifiers, and other technical identifiers.
• Usage Data: Information about how you interact with our Services, such as the pages you visit, the time and duration of your visits, the links you click, the features you use, search terms, referring websites, and other actions you take within our Services.
• Location Information: General location information inferred from your IP address or more precise location information if you grant us permission to access your device's location services.
• Cookies and Similar Technologies: We and our third-party service providers use cookies, web beacons, pixel tags, local storage, and similar technologies to collect information about your browsing behavior, remember your preferences, and customize your experience. For more information about our use of these technologies, please see Section 7 below.

2.3 Information from Third Parties

We may receive information about you from other sources, including:

• Business Partners: We may receive information about you from our business partners, such as co-marketing partners, resellers, and channel partners.
• Service Providers: We may receive information from our service providers who help us provide and improve our Services.
• Public Sources: We may collect information about you that is publicly available, such as from public databases, public social media profiles, and other publicly available sources.
• Social Media: If you choose to connect your social media accounts to our Services, we may receive information about you from those social media platforms, in accordance with your privacy settings on those platforms.
• Third-Party Analytics and Advertising Partners: We may receive information from third-party analytics and advertising providers who help us analyze how users interact with our Services and to deliver relevant advertising.

3. How We Use Your Information

3.1 Provide and Improve Our Services

We use your information to:

• Provide and operate our Services, including processing transactions, fulfilling orders, and delivering content.
• Authenticate your identity and maintain your account.
• Personalize your experience by customizing the content, recommendations, and features we display to you.
• Analyze usage patterns to improve our Services and develop new features and functionalities.
• Monitor and analyze trends, usage, and activities in connection with our Services.
• Detect, prevent, and address technical issues and troubleshoot problems with our Services.
• Communicate with you about your account, purchases, or inquiries.

3.2 Marketing and Advertising

We may use your information to:

• Send you marketing communications, such as newsletters, updates, and promotional materials.
• Deliver targeted advertisements based on your interests and browsing behavior.
• Measure the effectiveness of our marketing and advertising campaigns.
• Conduct market research and gather feedback on our Services.
• Offer special promotions, contests, surveys, or other events or activities.

3.3 Legal and Safety

We may use your information to:

• Comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
• Enforce our Terms of Service and other agreements, including investigating potential violations.
• Detect, prevent, and address fraud, security breaches, and other harmful activity.
• Protect the rights, property, safety, or security of NakedSignal, our users, or the public.
• Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

4. Legal Basis for Processing (For European Economic Area and UK Users)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, we rely on the following legal bases to process your personal information under applicable data protection laws:

• Performance of a Contract: We need to process your information to perform our contract with you. For example, we process your information to provide you with the Services you have purchased, to authenticate your access to your account, and to process your payments.
• Legitimate Interests: We process your information when it is in our legitimate interests to do so and when these interests are not overridden by your data protection rights. Our legitimate interests include improving and personalizing our Services, conducting business analytics, preventing fraud, ensuring the security of our Services, and marketing our products and services to you.
• Legal Obligation: We may process your information to comply with our legal obligations, such as maintaining appropriate business records, complying with lawful requests from governmental authorities, and addressing legal claims or disputes.
• Consent: We may rely on your consent to process your information for specific purposes, such as sending marketing communications or collecting certain types of sensitive information. Where we rely on consent, you have the right to withdraw your consent at any time.

If you have questions about the legal basis for processing your information, please contact us using the details provided in Section 14 below.

5. How We Share Your Information

We may share your personal information with the following categories of recipients:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• Hosting and cloud computing providers
• Payment processors and financial institutions
• Customer service and support providers
• Email and communication service providers
• Analytics and market research providers
• Marketing and advertising partners
• IT and security service providers
• Professional advisors, such as lawyers, auditors, and insurers

These service providers are authorized to use your personal information only as necessary to provide these services to us and are contractually obligated to maintain the confidentiality and security of your information.

5.2 Business Partners

We may share information with our business partners, such as distributors, resellers, co-marketing partners, and other third parties with whom we have a business relationship. These partners may use your information to provide you with products or services you have requested, market to you, or for other purposes disclosed to you at the time of collection or with your consent.

5.3 Corporate Transactions

If we are involved in a merger, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control, we may transfer your personal information to the successor entity. In such cases, we will take reasonable steps to require the recipient to honor this Privacy Policy.

5.4 Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, law enforcement requests, or regulatory requirements). We may also disclose your information to:

• Enforce our Terms of Service and other agreements
• Protect and defend our rights, property, or safety
• Prevent or investigate possible wrongdoing in connection with our Services
• Protect the personal safety of users of our Services or the public
• Protect against legal liability

5.5 With Your Consent

We may share your personal information with third parties when you have provided your consent to do so. For example, if you opt-in to receive marketing communications from our partners or choose to participate in a co-branded promotion, we may share your information with the relevant third parties.

5.6 Aggregated and De-identified Information

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for various purposes, including data analytics, research, improving our Services, and promoting our business.

We do not sell, rent, or otherwise disclose your personal information to third parties for their marketing purposes without your explicit consent.

6. International Data Transfers

NakedSignal is based in the United States, and we may transfer, store, and process your personal information in the United States and other countries where we or our service providers operate. These countries may have data protection laws that are different from the laws of your country.

If you are located in the EEA, UK, or Switzerland, we ensure that these transfers comply with applicable data protection laws. We may use specific mechanisms approved by relevant authorities to protect your personal information when it is transferred internationally, such as Standard Contractual Clauses adopted by the European Commission.

By using our Services, you consent to the transfer, storage, and processing of your personal information in countries outside of your country of residence, including the United States, in accordance with this Privacy Policy.

7. Cookies and Similar Technologies

7.1 What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies may be set by the website you are visiting (first-party cookies) or by other websites that provide services to that website, such as analytics or advertising (third-party cookies).

7.2 How We Use Cookies

We use cookies and similar technologies (such as web beacons, pixels, and local storage) for the following purposes:

• Essential Cookies: These cookies are necessary for the operation of our Services. They enable basic functions like page navigation, secure areas access, and account authentication. Without these cookies, our Services would not function properly.
• Preference Cookies: These cookies remember your preferences and settings to enhance your experience, such as language preferences, display settings, or remembering your login information.
• Analytics Cookies: These cookies help us understand how visitors interact with our Services by collecting and reporting information anonymously. They provide insights on usage patterns, popular pages, error messages, and other statistical information that helps us improve our Services.
• Marketing Cookies: These cookies track your online activity to help us deliver more relevant advertising or to limit the number of times you see an advertisement. They can also help us measure the effectiveness of our marketing campaigns.
• Social Media Cookies: These cookies enable you to share content from our Services directly to social media platforms. They may also provide social media features on our Services, such as "like" buttons.

7.3 Your Cookie Choices

You can control and manage cookies in various ways. Most browsers allow you to adjust your cookie settings to accept or reject certain types of cookies, delete cookies, or notify you when a cookie is placed. You can usually find these settings in the "preferences" or "settings" section of your browser.

Please note that refusing or deleting cookies may impact your ability to use certain features of our Services. For example, if you disable essential cookies, you may not be able to log in to your account or access secure areas of our Services.

For more information about cookies and how to control them, please visit www.allaboutcookies.org or www.youronlinechoices.eu.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, firewalls, access controls, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us using the contact information provided in Section 14 below.

We limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know. They are subject to confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

In the event of a data breach that affects your personal information, we will take all necessary and appropriate measures to address the breach, including notifying you and applicable regulatory authorities as required by law.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements, or to provide you with our Services.

To determine the appropriate retention period, we consider:

• The amount, nature, and sensitivity of the personal information
• The potential risk of harm from unauthorized use or disclosure
• The purposes for which we process the information and whether we can achieve those purposes through other means
• Applicable legal, regulatory, tax, accounting, or other requirements

When we no longer need your personal information, we will securely delete or anonymize it. In some circumstances, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

If you request the deletion of your account, we will delete or anonymize your personal information, except when we need to retain it for legitimate business or legal purposes, as permitted by applicable laws.

10. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request information about the personal information we hold about you and obtain a copy of that information.
• Right to Rectification: You have the right to request that we correct inaccurate personal information or complete incomplete personal information about you.
• Right to Erasure: You have the right to request the deletion of your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the information.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another controller without hindrance, to the extent technically feasible.
• Right to Object: You have the right to object to the processing of your personal information in certain circumstances, such as when we process your information for direct marketing purposes or when we process your information for our legitimate interests.
• Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on your consent before its withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal information infringes data protection laws.

To exercise your rights, please contact us using the information provided in Section 14 below. We may need to verify your identity before responding to your request, which may include asking you to provide specific information to help us confirm your identity. We will respond to your request within the timeframe required by applicable law.

10.1 California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information. In addition to the rights described above, California residents have the right to:

• Know what personal information is being collected about them.
• Know whether their personal information is sold or disclosed and to whom.
• Opt-out of the sale or sharing of their personal information.
• Request deletion of their personal information.
• Not be discriminated against for exercising their privacy rights.
• Correct inaccurate personal information.
• Limit the use and disclosure of sensitive personal information.

To exercise your California privacy rights, you can contact us using the information provided in Section 14 below or through our toll-free number at [insert toll-free number]. Under California law, we are required to verify the requests we receive and may need additional information from you to verify your identity before responding to your request.

For more information about our privacy practices, the personal information we collect, and how we use and disclose your information, please review this Privacy Policy.

10.2 Nevada Privacy Rights

If you are a Nevada resident, you have the right to opt-out of the sale of your personal information to third parties. We do not currently sell your personal information as defined under Nevada law. However, if you would like to make an inquiry regarding your Nevada privacy rights, please contact us using the information provided in Section 14 below.

10.3 European Privacy Rights

If you are located in the EEA, UK, or Switzerland, you have the rights described in Section 10 above under the General Data Protection Regulation (GDPR) and similar laws. You may also have the right to object to certain automated decision-making processes and to lodge a complaint with your local data protection authority.

For more information about your data protection rights under the GDPR and similar laws, please contact our Data Protection Officer using the information provided in Section 14 below.

11. Children's Privacy

Our Services are not intended for use by children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us immediately using the information provided in Section 14 below. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

In the rare case where we may need to collect personal information from a child under 16 (e.g., for an educational report or with parental consent), we will comply with all applicable laws and regulations regarding the collection, use, and disclosure of personal information from children, including the Children's Online Privacy Protection Act (COPPA) in the United States.

12. Third-Party Links and Services

Our Services may contain links to other websites, products, or services that are not owned or controlled by NakedSignal. We are not responsible for the privacy practices of these third parties. When you leave our Services or interact with third-party content, you should review the privacy policies of those third parties to understand how they collect, use, and share your information.

For example, our Services may include:

• Links to social media platforms, such as LinkedIn, Twitter, and Facebook
• Links to industry partners, research institutions, or affiliated organizations
• Integration with third-party services, such as payment processors or analytics providers
• Embedded content from third-party websites, such as videos or interactive charts

Please be aware that we have no control over these third parties and their privacy practices. We encourage you to be cautious when leaving our Services and to read the privacy policies of every website you visit and every service you use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update this Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material changes if and where required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about our collection, use, and disclosure of your personal information.

Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our Services. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

14. Contact Us

If you have any questions, concerns, or suggestions about this Privacy Policy or our privacy practices, please contact us at:

NakedSignal, Inc.
Email: privacy@nakedsignal.com

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, you may also contact our EU representative at:

NakedSignal EU Representative
Email: eu-privacy@nakedsignal.com

We will respond to your inquiries and requests within a reasonable timeframe and in accordance with applicable data protection laws.